PROOF P
PROOF Community
Founding Ambassadors
PROOF P Founding cycle begins now

Lead your city. Help build the movement from the first row.

PROOF Ambassadors are verified endurance athletes who make a city visible through real effort, local presence, and magnetic storytelling.

This is not a mass-market ambassador program. It is a selective founding role for athletes who already live the ethos — and want to help shape what PROOF becomes in their region.
Apply now Explore PROOF
54
Founding ambassador spots worldwide in the first global rollout.
54
Priority cities and endurance hubs targeted from day one.
51
Open spots still available for athletes who can lead, host, and represent with credibility.
How this works

Earn identity. Build local gravity.

Ambassadors are not passive promoters. They are city leaders, ride hosts, storytellers, and founding athletes helping create real endurance presence on PROOF.
01

Claim a city

Become the first visible PROOF ambassador for your local scene and earn founding priority before the network fills in.

02

Publish real effort

Use PROOF to show verified rides, race moments, training blocks, endurance stories, and work that actually means something.

03

Create local density

Bring athletes together through rides, race presence, event participation, and visible momentum that makes your city feel alive.

04

Shape what comes next

Founding ambassadors are closer to the product, early launches, regional growth, collaborations, and future opportunities inside PROOF.

Global expansion

The first 54 cities are in motion.

The goal is not to look big everywhere. The goal is to build undeniable local density in 50 high-signal endurance hubs first — then expand through athletes who already carry the culture.
Loading map…
Preparing ambassador regions.
Open positions

Claim your city before someone else does

The strongest applicants do not wait for permission. They see a city, they see the opportunity, and they step forward with real effort behind their name.
Priority city Africa
FOUNDING SLOT

Cape Town

South Africa

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Africa
FOUNDING SLOT

Johannesburg

South Africa

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Bali

Indonesia

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Bangkok

Thailand

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Dubai

UAE

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Hong Kong

Hong Kong

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Osaka

Japan

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Seoul

South Korea

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Singapore

Singapore

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Taipei

Taiwan

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Asia
FOUNDING SLOT

Tokyo

Japan

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Amsterdam

Netherlands

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Barcelona

Spain

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Berlin

Germany

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Budapest

Hungary

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Cologne

Germany

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Copenhagen

Denmark

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Geneva

Switzerland

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Girona

Spain

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Hamburg

Germany

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Lake Garda

Italy

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

London

United Kingdom

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Madrid

Spain

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Mallorca

Spain

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Milan

Italy

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Munich

Germany

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Nice

France

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Paris

France

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Prague

Czech Republic

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Vienna

Austria

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Europe
FOUNDING SLOT

Zurich

Switzerland

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Austin

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Boulder

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Calgary

Canada

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Denver

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Mexico City

Mexico

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Miami

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

New York

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Portland

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

San Diego

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

San Francisco

USA

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city North America
FOUNDING SLOT

Vancouver

Canada

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Oceania
FOUNDING SLOT

Auckland

New Zealand

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Oceania
FOUNDING SLOT

Brisbane

Australia

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Oceania
FOUNDING SLOT

Melbourne

Australia

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city Oceania
FOUNDING SLOT

Sydney

Australia

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city South America
FOUNDING SLOT

Bogotá

Colombia

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city South America
FOUNDING SLOT

Medellín

Colombia

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city South America
FOUNDING SLOT

Rio de Janeiro

Brazil

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city South America
FOUNDING SLOT

Santiago

Chile

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Priority city South America
FOUNDING SLOT

São Paulo

Brazil

First ambassador position in a high-visibility endurance hub. Strong applicants get priority.
1 of 54 founding spots Selective
Claim this city
Founding layer

Current ambassadors

These athletes are helping shape the first visible PROOF regions through effort, presence, and community.
izidor.cindric
Founding Ambassador • Ljubjana

izidor.cindric

@izidor.cindric
Ljubljana Slovenia
Endurance Founding Ambassador 30 PROOFs
View profile Strava
lisagoldfarb
Founding Ambassador • Los Angeles

lisagoldfarb

@lisagoldfarb
Los Angeles USA
Endurance Founding Ambassador 0 PROOFs
View profile Strava Instagram
Peter
Founding Ambassador • Velden Austria

Peter

@peterproof
Wörthersee Austria
Road Gravel Founding Ambassador 12 PROOFs
View profile Strava Instagram
Live activity

Recent ambassador PROOFs

The ambassador role should be connected to actual effort. This makes the page feel alive, credible, and worth joining.
izidor.cindric • Ljubljana

Drauradweg Runde

Course of the spring gravel community rides.

izidor.cindric • Ljubljana

Sione Saturday Gravel Group ride

The summer version of the saturday gravel group rides of Sione Cycling Club www.strava.com/clubs/sione-bikes

izidor.cindric • Ljubljana

Panorama over Klagenfurt

Beautiful Panorama hill near Klagenfurt. MTB tour, mostly rideable also with gravel bikes (with easyer gearing)

Apply

Become a Founding PROOF Ambassador

The best way in is simple: show us real effort, show us local relevance, and show us why your city should be led by you.

Who should apply?

Cyclists, runners, triathletes, gravel riders, climbers, adventurers, and endurance storytellers who already move people in their local scene — and want to help make PROOF visible where they live.

PROOF P
Good fitAuthentic, active, respected locally, and proud to represent effort instead of hype.
PROOF P
Best path inCreate a PROOF first. Let your effort speak before your application does.
PROOF P
Create a PROOFStart here
PROOF P
This is a selective founding program. Priority goes to athletes with real effort, local credibility, community presence, and strong alignment with the PROOF ethos.

Endure we do. PROOF worldwide.

Platforms attract users. Movements attract leaders. Bring your city, your story, and your effort into PROOF — before your hub gets claimed by someone else.
Apply for the program See rides
PROOF Founding Ambassadors • Built for athletes who lead by effort